Below is a list of search engine optimization and marketing industry related keywords with their
definitions. Please click on any keyword to see its definition. SEO Keyword List
SEO Dictionary
Algorithm
An algorithm is a set of finite, ordered steps for solving a mathematical problem. Each Search Engine
uses a proprietary algorithm set to calculate the relevance of its indexed web pages to your
particular Query. The result of this process is a list of sites ranked in the order that the search
engine deemed most relevant. Search engine algorithms are closely guarded in order to prevent
exploitation of algorithmic results. Search algorithms are also changed frequently to incorporate new
data and improve relevancy.. SEO Keyword List
Algorithmic Results
Algorithmic results are the ranked listings search engines provide in response to a Query. They are
often referred to as Organic Listings in contrast to Paid Listings because their rank is based on
relevancy rather than advertising revenue paid to the search engine. However, paid listings do appear
alongside algorithmic results in many search engines, provided they are relevant. Improving a
website’s unpaid algorithmic results is known as Natural Search Engine Optimization.. SEO Keyword
List
Alt Tag/Alt Text
An alt tag is the HTML text that appears while an image is loading or when a cursor is positioned over
an image. Alt text is useful in Search Engine Optimization because it can include keywords that a
search engine looks for in response to a query.. SEO Keyword List
Analytics
Analytics refers to all the technology, programming, and data used in Search Engine Marketing to
analyze a website’s performance or the success of an Internet marketing campaign. SEO Keyword List
Anchor Text
Also known as link text, anchor text is the visible, clickable text between the HTML anchor and tags.
Clicking on anchor text activates a Hyperlink to another web site. Anchor text is very important in
Search Engine Optimization because search engine algorithms consider the Hyperlink keywords as
relevant to the Landing Page. SEO Keyword List
Backlinks
Also known as back link, backward link, or inbound links, backlinks are all of the links on other
websites that direct the users who click on them to your site. Backlinks can significantly improve
your site’s search rankings, particularly if they contain Anchor Text keywords relevant to your site
and are located on sites with high Page Rank. SEO Keyword List
Banned
Also known as delisted or blacklisted, a banned site is a URL that has been removed from a search
engine’s Index, typically for engaging in Black Hat SEO. Banned sites are ignored by search engines.
SEO Keyword List
Banner Ad
A banner ad is a rectangular graphic advertisement. Banner ads are one of the commonest forms of
online advertising. Their sizes vary, but most measure 468 pixels wide by 60 pixels high. Clicking on a
banner ad will direct you to the advertiser’s website or a designated Landing Page. SEO Keyword List
Black Hat SEO
Black hat SEO is the term used for unethical or deceptive optimization techniques. This includes
Spam, Cloaking, or violating search engine rules in any way. If a search engine discovers a site
engaging in black hat SEO it will remove that site from its Index. SEO Keyword List
Blacklisted
Also known as banned or delisted, a blacklisted site is a URL that has been removed from a search
engine’s Index, typically for engaging in Black Hat SEO. Blacklisted sites are ignored by search
engines. SEO Keyword List
Broken Link
Also known as a dead link, a broken link is a link that no longer points to an active destination or
Landing Page. Search engines dislike broken links. Keeping all of your site’s links active is an important
part of ongoing optimization. SEO Keyword List
Click Fraud
Click Fraud is the illegal practice of manipulating Cost-Per-Click (CPC) or Pay-Per-Click (PPC) revenue
sharing agreements. There are numerous types of click fraud, but in a typical scenario the webmaster
of a site that earns money from each click of the advertising links it publishes pays individuals a small
fee to click those links. Companies thus pay for advertising to clients who had no intention of buying
from them. Some companies have filed class action lawsuits alleging that ad publishers such as Google
and Yahoo! have failed to aggressively confront click fraud because they benefit from increased CPC
revenue. SEO Keyword List
Click-Through
Click-through refers to a single instance of a user clicking on an advertising link or site listing and
moving to a Landing Page. A higher Click-Through Rate (CTR) is one of the primary goals of Search
Engine Optimization. SEO Keyword List
Click-Through Rate (CTR)
Click-through rate is the percentage of users who click on an advertising link or search engine site
listing out of the total number of people who see it, i.e. four click-throughs out of ten views is a 40%
CTR. SEO Keyword List
Cloaking
Cloaking is the presentation of alternative pages to a search engine Spider so that it will record
different content for a URL than what a human browser would see. Cloaking is typically done to
achieve a higher search engine position or to trick users into visiting a site. In such cases cloaking is
considered to be Black Hat SEO and the offending URL could be Blacklisted. However, cloaking is
sometimes used to deliver personalized content based on a browser’s IP address and/or user-agent
HTTP header. Such cloaking should only be practiced with a search engine’s knowledge or it could
be construed as black hat cloaking. SEO Keyword List
Contextual Link Inventory (CLI)
Search engines/advertising networks use their contextual link inventory to match keyword-relevant
text-link advertising with site content. CLI is generated based on listings of website pages with
content that the ad-server deems a relevant keyword match. Ad networks further refine CLI
relevancy by monitoring the Click-Through Rate of the displayed ads. SEO Keyword List
Conversion
Conversion is the term used for any significant action a user takes while visiting a site, i.e. making a
purchase, requesting information, or registering for an account. SEO Keyword List
Conversion Analytics
Conversion analytics is a branch of Analytics concerned specifically with conversion-related
information from organic and paid search engine traffic, such as the keywords converts used in their
queries, the type of conversion that resulted, landing page paths, search engine used, etc. SEO
Keyword List
Conversion Rate
Conversion rate is the next step up from Click-Through Rate. It’s the percentage of all site visitors
who “convert” (make a purchase, register, request information, etc.). If three users buy products
and one user requests a catalogue out of ten daily visitors, a site’s conversion rate is 40%. SEO
Keyword List
Cost-Per-Acquisition (CPA)
Cost-per-acquisition (CPA) is a return on investment model in which return is measured by dividing
total click/marketing costs by the number of Conversions achieved. Total acquisition costs ÷ number
of conversions = CPA. CPA is also used as a synonym for Cost-Per-Action. SEO Keyword List
Cost-Per-Action (CPA)
In a cost-per-action advertising revenue system, advertisers are charged a Conversion-based fee, i.e.
each time a user buys a product, opens an account, or requests a free trial. CPA is also known as
cost-per-acquisition, though the term cost-per-acquisition can be confusing because it also refers to
a return on investment model. SEO Keyword List
Cost-Per-Click (CPC)
Also known as pay-per-click or pay-for-performance, cost-per-click is an advertising revenue system
used by search engines and ad networks in which advertising companies pay an agreed amount for
each click of their ads. This Click-Through Rate-based payment structure is considered by some
advertisers to be more cost-effective than the Cost-Per-Thousand payment structure, but it can at
times lead to Click Fraud. SEO Keyword List
Cost-Per-Thousand (CPM)
Also known as cost-per-impression or CPM for cost-per-mille (mille is the Latin word for thousand),
cost-per-thousand is an advertising revenue system used by search engines and ad networks in which
advertising companies pay an agreed amount for every 1,000 users who see their ads, regardless of
whether a click-through or conversion is achieved. CPM is typically used for Banner Ad sales, while
Cost-Per-Click is typically used for text link advertising. SEO Keyword List
Crawler
Also known as Spider or Robot, a crawler is a search engine program that “crawls” the web,
collecting data, following links, making copies of new and updated sites, and storing URLs in the
search engine’s Index. This allows search engines to provide faster and more up-to-date listings. SEO
Keyword List
Delisted
Also known as banned or blacklisted, a delisted site is a URL that has been removed from a search
engine’s Index, typically for engaging in Black Hat SEO. Delisted sites are ignored by search engines.
SEO Keyword List
Description Tag
Also known as a meta description tag, a description tag is a short HTML paragraph that provides
search engines with a description of a page’s content for search engine Index purposes. The
description tag is not displayed on the website itself, and may or may not be displayed in the search
engine’s listing for that site. Search engines are now giving less importance to description tags in lieu
of actual page content. SEO Keyword List
Directory
A directory is an Index of websites compiled by people rather than a Crawler. Directories can be
general or divided into specific categories and subcategories. A directory’s servers provide relevant
lists of registered sites in response to user queries. Directory Registration is thus an important
method for building inbound links and improving SEO performance. However, the decision to include a
site and its directory rank or categorization is determined by directory editors rather than an
Algorithm. Some directories accept free submissions while others require payment for listing. The
most popular directories include Yahoo!, The Open Directory Project, and LookSmart. SEO Keyword
List
Doorway Page
Also known as a gateway page or jump page, a doorway page is a URL with minimal content designed
to rank highly for a specific keyword and redirect visitors to a homepage or designated Landing Page.
Some search engines frown on doorway pages as a softer form of Cloaking or Spam. However, doorway
pages may be legitimate landing pages designed to measure the success of a promotional campaign,
and they are commonly allowed in Paid Listings. SEO Keyword List
Dynamic Content
Dynamic content is web content such as Search Engine Results Pages (SERPS) that are generated or
changed based on database information or user activity. Web pages that remain the same for all
visitors in every context contain “static content.” Many e-commerce sites create dynamic content
based on purchase history and other factors. Search engines have a difficult time indexing dynamic
content if the page includes a session ID number, and will typically ignore URLs that contain the
variable “?”.Search engines will punish sites that use deceptive or invasive means to create dynamic
content. SEO Keyword List
Flash Optimization
Flash is a vector graphics-based animation program developed by Macromedia. Most corporate sites
feature Flash movies/animation, yet because search engine Crawlers were designed to index HTML
text, sites that favor Flash over text are difficult or even impossible for crawlers to read. Flash
Optimization is the process of reworking the Flash movie and surrounding HTML code to be more
“crawlable” for Search Engines. SEO Keyword List
Gateway Page
Also known as a doorway page or jump page, a gateway page is a URL with minimal content designed
to rank highly for a specific keyword and redirect visitors to a homepage or designated Landing Page.
Some search engines frown on gateway pages as a softer form of Cloaking or Spam. However, gateway
pages may be legitimate landing pages designed to measure the success of a promotional campaign,
and they are commonly allowed in Paid Listings. SEO Keyword List
Geographical Targeting
Geographical targeting is the focusing of Search Engine Marketing on states, counties, cities and
neighborhoods that are important to a company’s business. One basic aspect of geographical
targeting is adding the names of relevant cities or streets to a site’s keywords, i.e. Hyde Street
Chicago apartments. Another important element of geo-targeting is increasing your site’s presence on
Local Search engines. SEO Keyword List
Geographic Segmentation
Geographic segmentation is the use of Analytics to categorize a site’s web traffic by the physical
locations from which it originated. SEO Keyword List
Google AdSense
Google AdSense is an ad-serving program operated by Google that provides relevant text, image, and
video-based advertisements to enrolled site owners. Advertisers register via Google AdWords and pay
for ads on a Pay-Per-Click, Cost-Per-Thousand or Cost-Per-Action basis. This revenue is shared with
Google AdSense host sites, typically on a PPC basis (which sometimes leads to Click Fraud). Google
uses its search Algorithms and Contextual Link Inventory to display the most appropriate ads based on
site content, Query relevancy, ad “quality scores,” and other factors. SEO Keyword List
Google AdWords
Google AdWords is the Keyword Submission program that determines the advertising rates and
keywords used in the Google AdSense program. Advertisers bid on the keywords that are relevant to
their businesses. Ranked ads then appear as sponsored links on Google Search Engine Results Pages
(SERPS) and Google AdSense host sites. SEO Keyword List
Graphical Search Inventory (GSI)
Graphical Search Inventory is the visual equivalent of Contextual Link Inventory. GSI is non-text-based
advertising such as Banner Ads, pop-up ads, browser toolbars, animation, sound, video and other
media that is synchronized to relevant Keyword queries. SEO Keyword List
Gray Hat SEO
Gray hat SEO refers to Search Engine Optimization strategies that fall in between Black Hat SEO and
White Hat SEO. Gray hat SEO techniques can be legitimate in some cases and illegitimate in others.
Such techniques include Doorway Pages, Gateway Pages, Cloaking and duplicate content. SEO
Keyword List
Hidden Text
Hidden text is a generally obsolete form of Black Hat SEO in which pages are filled with a large
amount of text that is the same color as the background, rendering keywords invisible to the human
eye but detectable to a search engine Crawler. Multiple Title Tags or HTML comments are alternative
hidden text techniques. Hidden text is easily detectable by search engines and will result in
Blacklisting or reduced Rank. SEO Keyword List
Hit
Hit is a somewhat misleading measure of traffic to a web site. One hit is recorded for each file
request in a web server’s access log. If a user visits a page with four images, one hit will be recorded
for each graphic image file plus another for the page’s HTML file. A better measure of traffic volume
is the number of pages/HTML files accessed. SEO Keyword List
HTML
The acronym HTML stands for HyperText Markup Language, the authoring language used to create
pages on the World Wide Web. HTML is a set of codes or HTML tags that provide a web browser with
directions on how to structure a web page’s information and features. SEO Keyword List
Hyperlink
Also known as link or HTML link, a hyperlink is an image or portion of text that when clicked on by a
user opens another web page or jumps the browser to a different portion of the current page.
Inbound Links with keyword-relevant Link Text are an important part of Search Engine Optimization
Strategy. SEO Keyword List
Index
An index is a Search Engine’s database. It contains all of the information that a Crawler has identified,
particularly copies of World Wide Web pages. When a user performs a Query, the search engine uses
its indexed pages and Algorithm set to provide a ranked list of the most relevant pages. In the case of
a Directory, the index consists of titles and summaries of registered sites that have been categorized
by the directory’s editors. SEO Keyword List
Inbound Links
Also known as back link, backward link, or backlinks, inbound links are all of the links on other
websites that direct the users who click on them to your site. Inbound links can significantly improve
your site’s search rankings, particularly if they contain Anchor Text keywords relevant to your site
and are located on sites with high Page Rank. SEO Keyword List
Impression
Also known as a page view, an impression is a single instance of an online advertisement being
displayed. Search engines and ad networks use impression statistics to charge advertisers on a Cost-
Per-Thousand (CPM) basis. SEO Keyword List
Internet Marketing
On a fundamental level, Internet marketing is using the Internet to advertise, communicate and sell
goods and services. On an advanced level, Internet marketing is known as Search Engine Optimization
(SEO), which is the use of targeted keywords, crawler-friendly site architecture, Search Engine
Submissions and a well-developed link network to improve a site’s Position, Page Rank and Click-
Through Rate. SEO Keyword List
Internet Marketing Consultant
Also known as SEO professionals or SEO specialists, Internet marketing consultants use their
knowledge of Search Engine Optimization Strategy to improve their clients’ Position and Page Rank.
SEO Keyword List
Internet Promotion
Also known as search engine promotion, website marketing or website promotion, Internet promotion
refers to all methods employed by a company or individual to promote a website and increase its
Position and Page Rank. SEO Keyword List
Keyword
Also known as search terms or query terms, keywords are the word(s) or phrase(s) a user enters into
a search engine’s Query box. A Search Engine Results Page (SERP) ranks indexed sites according to
how relevant the Search Engine deems them to the searched keywords. One of the most important
SEO Strategies companies can employ is to optimize their site pages with content that contains
targeted keywords relevant to their products or industry. SEO Keyword List
Keyword Marketing
Keyword marketing is the use of keyword-optimized content and keyword-specific Link Text to
emphasize a site’s relevancy to those terms and thereby increase Rank for related web queries.
Keyword marketing can also be done through keyword-based ad programs such as Google AdSense.
Keyword marketing is an essential component of Search Engine Optimization. SEO Keyword List
Keyword Submission
Keyword submission is an all-inclusive term for the keyword research/selection, bid cost assessment
and budgeting that companies undertake to begin Pay-Per-Click keyword campaigns with advertising
networks such as Google AdWords, Yahoo! Sponsored Search and Microsoft AdCenter. SEO Keyword
List
Landing Page
The landing page is the page on which a visitor “lands” after clicking a search engine listing, email
link, Banner Ad, Cost-Per-Click ad, or other ad/link. The landing page can be a site’s homepage, but is
usually a page designed to appeal to users who Click-Through a specific ad or link. Landing pages are
also used to monitor site traffic and measure an advertising campaign’s success. Well-designed landing
pages that are relevant to a user’s keyword query will improve Conversion Rates and play a critical
role in Search Engine Marketing. SEO Keyword List
Link
Also known as hyperlink or HTML link, a link is an image or portion of text that when clicked on by a
user opens another web page or jumps the browser to a different portion of the current page.
Inbound Links with keyword-relevant Link Text are an important part of Search Engine Optimization
Strategy. SEO Keyword List
Link Baiting
Link baiting is the creation of content that incites users to link to your page from another website.
The types of link bait vary tremendously, but they include highly informative articles or news stories,
useful resources and sometimes controversial or sensationalistic content. Link baiting is a White Hat
SEO technique used to help a site improve its Link Popularity and Page Rank. Some sites use link
baiting as the centerpiece of a Website Marketing campaign. SEO Keyword List
Link Exchange
A link exchange is a quid pro quo arrangement or reciprocal link exchange between two sites.
Reciprocal links usually lead to the home page of the associate site. SEO Keyword List
Link Farm
A link farm is a webpage or group of webpages that exist solely to increase the number of Backlinks in
a site’s link network. A link farm is meant to increase a site’s PageRank or popularity and thus improve
its search engine Position. However, link farms are considered a form of Spam and sites that rely on
them are penalized by search engines. SEO Keyword List
Link Popularity
Link popularity is the measure of how popular a webpage is by the number of Backlinks it has.
However, link popularity is not solely a matter of quantity. Page Rank is achieved when Backlinks are
located on reputable, relevant sites rather than so-called Link Farms. Most search engines use link
popularity as a factor in their Algorithmic Results. SEO Keyword List
Link Text
Also known as anchor text, link text is the visible, clickable text between the HTML anchor andtags.
Clicking on link text activates a Hyperlink to another web site. Link text is very important in Search
Engine Optimization because search engine algorithms consider the hyperlink keywords as relevant to
the Landing Page. SEO Keyword List
Listings
Listings are the indexed sites that appear in ranked order on a Search Engine Results Page in
response to a user Query. SEO Keyword List
Local Search
Local search refers to both the addition of geographical keywords (cities, streets, etc.) to Search
Terms and the use of Yellow Pages-type Search Engines such as Google Maps, Yahoo! Local and
AskCity to find business services in a particular zip code. Search Engine Placement Services use local
SEO to help traditional “brick and mortar businesses” connect with customers in their community.
SEO Keyword List
Marketing Analytics
Marketing analytics is a branch of Analytics concerned specifically with marketing-related information
from organic and paid search engine traffic, such as Unique Visitors, keyword-generated sales, Cost-
Per-Click advertising, Click Fraud, Search Engine Marketing, etc. SEO Keyword List
Meta Description Tag
Also known as a description Tag, a meta description tag is a short HTML paragraph that provides
search engines with a description of a page’s content for search engine Index purposes. The meta
description tag is not displayed on the website itself, and may or may not be displayed in the search
engine’s listing for that site. Search engines are now giving less importance to meta description tags
in lieu of actual page content. SEO Keyword List
Meta Keywords Tag
A meta keywords tag provides search engines with a list of keywords that are relevant to a webpage.
This can improve search engine Rank for a page by ensuring it’s properly indexed. However, search
engines are now giving less importance to meta keywords tags in lieu of actual page content. SEO
Keyword List
Meta Robots Tag
A meta robots tag (named for a search engine Crawler or Robot) lets page authors prevent their
webpages from being added to a search engine’s Index. Alternatives to a meta robots tag are
Robots.txt files and password protection. SEO Keyword List
Meta Search Engine
A meta search engine derives its listings by running user queries through multiple other search
engines and then summarizing the results. A meta search engine does not maintain its own Index.
Listings are displayed by meta search engines either in aggregate or categorized by search engine
source. An example of a meta search engine is Dogpile.com. SEO Keyword List
Meta Tags
Meta tags are HTML tags placed in a webpage that contain information for Crawlers and web
browsers. Types of meta tag information include page descriptions (Description Tag), page-relevant
keywords (Meta Keywords Tag), whether a page can be indexed (Meta Robots Tag), copyright, page
refresh dates and redirection instructions. SEO Keyword List
Natural Listings (or Natural Optimization)
Also known as organic listings, natural listings are webpage listings that appear on a Search Engine
Results Page solely because the search engine Algorithm deems them relevant to the Query. Natural
listings can contain Paid Listings, but only if they fulfill the same requirements as natural listings. The
best way to improve a site’s natural listing Position is through Natural Search Engine Optimization. SEO
Keyword List
Natural Search Engine Optimization
Also known as natural optimization, organic search engine optimization or white hat SEO, natural
search engine optimization is the use of keyword-focused copy and tags, Crawler-friendly site
architecture, Search Engine Submissions and a quality Backlinks network to improve a site’s Position,
Page Rank and Click-Through Rate. Because about 80% of web users look at Natural Listings first,
natural SEO offers a much greater chance of long-term business success than Paid Listings or Pay-Per-
Click ad campaigns. SEO Keyword List
Optimization Services
Also known as Internet promotion, site optimization, or search engine placement service, optimization
services are all of the methods a Search Engine Optimization Company uses to improve a site’s Position
and Page Rank and increase its Click-Through Rate and Conversion Rate. SEO Keyword List
Organic Listings (or Organic Optimization)
Also known as natural listings, organic listings are webpage listings that appear on a Search Engine
Results Page solely because the search engine Algorithm deems them relevant to the Query. Organic
listings can contain Paid Listings, but only if they fulfill the same requirements as organic listings. The
best way to improve a site’s organic listing Position is through Natural Search Engine Optimization.
SEO Keyword List
Outbound Links
Outbound links are all links from a particular webpage that lead to other pages, including pages in the
same domain. An excessive number of outbound links can damage a site’s Search Engine Positioning
because a Spider may perceive it as a Link Farm. SEO Keyword List
Page Rank (or PR)
PageRank is a link analysis algorithm developed by Google founders Larry Page and Sergey Brin. A
number from one (lowest) to ten (highest) is assigned to a webpage as a measure of its importance,
specifically the likelihood that a user will arrive at that page by randomly clicking Links. PageRank is
not the same thing as Rank. SEO Keyword List
Paid Inclusion
Paid inclusion is an advertising program offered by some search engines in which a page is guaranteed
inclusion in the Index in exchange for a fee. Unlike Paid Placement, the rank of paid inclusion pages is
determined solely by the search engine Algorithm. Paid inclusion sites may or may not be labeled as
advertisements depending on Search Engine policy. SEO Keyword List
Paid Listings
Paid Listings, as opposed to Natural Listings or Organic Listings, are sites that appear on a Results
Page because money was paid to the search engine for inclusion and/or position. Paid listings is used
as an all-inclusive term for the practices of Paid Inclusion and Paid Placement. SEO Keyword List
Paid Placement
Paid placement is a program in which advertisers’ listings are guaranteed to appear on a Results Page
when particular Keywords are searched. The ranking of paid placement listings is determined by
competitive bidding. Unlike Paid Inclusion listings, paid placement listings are usually displayed
separately from Natural Listings and are labeled as advertisements or sponsored links. Google and
Yahoo! Search Marketing (formerly Overture) are two of the largest paid placement search networks.
SEO Keyword List
Pay-Per-Click (PPC)
Also known as cost-per-click or pay-for-performance, pay-per-click is an advertising revenue system
used by search engines and ad networks in which advertising companies pay an agreed amount for
each click of their ads. This Click-Through Rate-based payment structure is considered by some
advertisers to be more cost-effective than the Cost-Per-Thousand payment structure, but it has at
times led to Click Fraud. SEO Keyword List
Position
Also known as rank, position is the place a website occupies relative to the first listing on an
Algorithmic Results page in response to a Keyword query. The first page displays Listings in the one
through ten positions, the second page eleven through twenty, etc. Businesses trying to get their
site into a top ten position will often employ a Professional Search Engine Optimization company.
Consumer studies have shown that most search engine users click only on sites that occupy the top
ten positions. SEO Keyword List
Position Reporting
Position reporting is the monitoring of daily changes in search engine Position for indexed URLs that
have been optimized for specific keywords by a Search Engine Optimization Company. Position
reporting is also used to generate a Search Engine Ranking Report. SEO Keyword List
Professional Search Engine Optimization
Professional search engine optimization is the modification of a website by an SEO company in order
to increase its Position and Page Rank and improve its Click-Through Rate and Conversion Rate. SEO
Keyword List
Search Engine
A search engine is a website that enables users to Query an Index of stored webpages gathered by a
Crawler for information relevant to specific criteria expressed via a Keyword or Search Terms. The
Rank of information/websites on the corresponding Search Engine Results Pages is determined by
relevancy as measured by the search engine’s Algorithm and/or payment made to the search engine
by indexed sites. Sites ranked solely by relevancy are known as Natural Listings or Organic Listings in
contrast to Paid Listings. SEO Keyword List
Search Engine Marketing (SEM)
Search engine marketing is an inclusive term for all techniques used to market a website via search
engines, including Pay-Per-Click advertising and Natural Search Engine Optimization. SEO Keyword
List
Search Engine Marketing Professional Organization (SEMPO)
The Search Engine Marketing Professional Organization (SEMPO) is a non-profit professional
association founded in 2003 to increase awareness of the benefits of search engine marketing and
provide educational resources to members and consumers. SEO Keyword List
Search Engine Optimization (SEO)
Search engine optimization is the modification of a website for the purpose of improving its natural
Rank on Search Engine Results Pages. This is done through a combination of SEO strategies such as
directory and search engine Submission, website optimization, content writing and improved Link
quality. Please see our SEO services for details. SEO Keyword List
Search Engine Optimization Company (SEO Company)
A search engine optimization company employs SEO Strategies to improve a website’s Search Engine
Placement. SEO Keyword List
Search Engine Optimization Consultants
Also known as SEO professionals or SEO specialists, search engine optimization consultants analyze a
website’s Position and Keyword strength and offer solutions for improvement. SEO Keyword List
Search Engine Optimization Software Systems
Search engine optimization software systems enable marketers to generate site data and
automatically customize Submission schedules. However, automated submissions should generally be
avoided in favor of submissions catered to each search engine’s rules. SEO Keyword List
Search Engine Optimization Strategy
Search engine optimization strategy refers to the specific optimization plan an SEO company employs
for the site promotion of an individual client. SEO Keyword List
Search Engine Placement
Search engine placement means the tactics used by Site Optimization firms to improve their clients’
Rank. The term search engine placement is sometimes used to mean the Position of a website on a
Results Page. SEO Keyword List
Search Engine Placement Services
Also known as Internet promotion, optimization services or site optimization, search engine
placement services are all of the methods a Search Engine Optimization Company uses to improve a
site’s Position and Page Rank and increase its Click-Through Rate and Conversion Rate. SEO Keyword
List
Search Engine Positioning
The term search engine positioning can be used in two different ways. The first is to describe the
ordering process of indexed websites being ranked by a search engine Algorithm in response to a
Query. The second refers to the use of Search Engine Optimization to achieve a higher search
engine Position. SEO Keyword List
Search Engine Promotion
Also known as Internet promotion, website marketing or website promotion, Internet promotion
refers to all methods employed by a company or individual to promote a website and increase its
Position and PageRank. SEO Keyword List
Search Engine Ranking Report
A search engine ranking report is a monthly, weekly or daily report of the Position of a company’s
website Listing in relation to their top Keywords. Position Reporting enables companies to monitor
the success of an SEO strategy or Cost-Per-Click advertising campaign. SEO Keyword List
Search Engine Registration
Also known as search engine submission or web submission, search engine registration is the
submission of a URL to a Directory or Search Engine for inclusion in its Index. Registration is usually
free but can also require payment. Search engine registration is a basic but important part of Search
Engine Optimization. SEO Keyword List
Search Engine Results Page (SERPs)
Also known as a results page, the search engine results page is the collection of ranked Listings
displayed in response to a search engine Query. SEO Keyword List
Search Engine Submission
Also known as search engine registration or web submission, search engine submission is the
submission of a URL to a Directory or Search Engine for inclusion in its Index. Registration is usually
free but can also require payment. Search engine submission is a basic but important part of Search
Engine Optimization. SEO Keyword List
Search Terms
Also known as keywords or query terms, search terms are the word(s) or phrase(s) a user enters into
a search engine’s Query box. A Search Engine Results Page (SERP) ranks indexed sites according to
how relevant the Search Engine deems them to the search terms that were queried. One of the
most important SEO Strategies companies can employ is to optimize their site pages with content
that contains targeted search terms relevant to their products or industry. SEO Keyword List
Shopping Search
Shopping search engines or search engines with a shopping feature (such as Google Product Search,
formerly known as Froogle) allow users to comparison shop by providing lists of sellers and prices in
response to a product Query. Some shopping search sites require Paid Inclusion or offer Paid
Placement. SEO Keyword List
Site Optimization
Also known as Internet promotion, optimization services or search engine placement service, site
optimization refers to all of the methods a Search Engine Optimization Company uses to improve a
site’s Position and Page Rank and increase its Click-Through Rate and Conversion Rate. SEO Keyword
List
Spam
Spam refers to any and all Search Engine Marketing techniques that violate search engine guidelines
or attempt to gain increased Rank for a site using content that is irrelevant, deceptive or of little
value to users. Types of spam include Hidden Text, content that contains nonsensical Keyword
repetition, deceptive Cloaking or numerous Doorway Pages that redirect users to the same Landing
Page. If a search engine detects spamming the offending site will be Blacklisted or lose Position.
Spam is a Black Hat SEO technique. SEO Keyword List
Spider
Also known as Crawler or Robot, a spider is a search engine program that “crawls” the web,
collecting data, following links, making copies of new and updated sites, and storing URLs in the
search engine’s Index. This allows search engines to provide faster and more up-to-date listings. SEO
Keyword List
Submission
Also known as search engine registration or search engine submission, submission is the providing of
a URL to a Directory or Search Engine for inclusion in its Index. Submission is usually free but can
also require payment. Submission is a basic but important part of Search Engine Optimization. SEO
Keyword List
Title Tags
A title tag is an HTML tag which contains a sentence of text describing the contents of its
associated webpage. Title tags are a very important part of Search Engine Optimization because they
are frequently used as the text links that lead to sites from a search engine’s Results Page. The best
title tags contain strategic keywords that will help a site be indexed properly and appeal to human
search engine users. SEO Keyword List
Three-Way Link Exchange
A three-way link exchange is a Reciprocal Link Exchange established between three domains.
However, unlike a two-way link exchange, not all three sites link to each other. Page A links to Page
B and Page B links to Page C and Page C links to Page A. Page B does not post a reciprocal link to
Page A and Page C does not post a reciprocal link to Page B. Three-way link exchanges are used by
owners of multiple websites to increase the Link Popularity and Page Rank of new or smaller sites.
SEO Keyword List
Unique Visitor
Unique visitor is a web traffic measuring term which means the registering of at least one hit on one
page of a web site from a unique IP address during a specified report period (typically anywhere
from twenty-four hours to a month). A subsequent hit(s) by the same IP address is not counted as a
unique visitor during that report period. Unique visitor count can be an effective way of measuring
the success of an SEO strategy. SEO Keyword List
Web Analytics
Web analytics is a branch of Analytics that uses web traffic records to study the behavior of website
visitors. Data such as Unique Visitors, Hits, page views, and the connection between Landing Pages
and Conversion Rates are used to improve a website or marketing campaign. SEO Keyword List
Website Marketing
Also known as Internet marketing, website marketing is using the Internet to advertise, communicate
and sell goods and services. On an advanced level, website marketing is known as Search Engine
Optimization (SEO), which is the use of targeted keywords, crawler-friendly site architecture, Search
Engine Submissions and a well-developed link network to improve a site’s Position, Page Rank and
Click-Through Rate. SEO Keyword List
Website Optimization
Also known as search engine optimization, website optimization is the modification of a website for
the purpose of improving its natural Rank on Search Engine Results Pages. This is done through a
combination of optimization strategies such as directory and search engine Submission, Keyword
Marketing and improved Link quality. SEO Keyword List
Website Promotion
Website promotion refers to the marketing aspects of Search Engine Optimization, such as Keyword
Submission, Paid Inclusion, and other techniques to increase a site’s exposure. SEO Keyword List
Website Promotion Services
Also known as search engine marketing, website promotion services is an inclusive term for all
techniques used to market a website via search engines, including Pay-Per-Click advertising and
Natural Search Engine Optimization. SEO Keyword List
Website Submission
Also known as search engine registration or search engine submission, website submission is the
submission of a URL to a Directory or Search Engine for inclusion in its Index. Registration is usually
free but can also require payment. Website submission is a basic but important part of Search Engine
Optimization. SEO Keyword List
White Hat SEO
Also known as natural search engine optimization or organic search engine optimization, white hat
SEO is the legitimate use of keyword-focused copy and tags, Crawler-friendly site architecture,
Search Engine Submissions and a quality Backlinks network to improve a site’s Position, Page Rank
and Click-Through Rate. White hat SEO does not involve the use of Cloaking, Spam or any other Black
Hat SEO techniques. SEO Keyword List
XML
XML is an acronym for Extensible Markup Language, a simple and flexible text-based programming
language used in conjunction with HTML. XML is useful for data exchange and the creation of
customized tags. SEO Keyword List
XML Feed
An XML feed is a form of Paid Inclusion or Search Engine Submission in which an XML document is
used to provide a search engine with information about multiple web pages. An XML feed is
particularly useful for multimedia sites or database sites that draw a variety of relevant search
queries. SEO Keyword List
Query
A query is a question or instance of questioning. A search engine query is a user’s request for the information (i.e. webpages) in a search engine’s Index that is most relevant to a Keyword or set of Search Terms. Query is sometimes used to mean the actual keywords a user enters in a search box. SEO Keyword List
Rank
Also known as position, rank is the place a website occupies relative to the first listing on an Algorithmic Results page in response to a Keyword query. The first page displays Listings in the one through ten positions, the second page eleven through twenty, etc. Businesses trying to get their site into a top-ten rank will often employ a Professional Search Engine Optimization company. Consumer studies have shown that most search engine users click only on sites that occupy a top-ten rank. SEO Keyword List
Reciprocal Link Exchange
A reciprocal link exchange is a quid pro quo arrangement or link exchange between two sites. Reciprocal links usually lead to the home page of the associate site. SEO Keyword List
Registration
Also known as search engine registration or search engine submission, registration is the submission of a URL to a Directory or Search Engine for inclusion in its Index. Registration is usually free but can also require payment. Registration is a basic but important part of Search Engine Optimization. SEO Keyword List
Results Page
Also known as search engine results page, the results page is the collection of ranked Listings displayed in response to a search engine Query. SEO Keyword List
Robot
Also known as Crawler or Spider, a robot is a search engine program that “crawls” the web, collecting data, following links, making copies of new and updated sites, and storing URLs in the search engine’s Index. This allows search engines to provide faster and more up-to-date listings. SEO Keyword List
Robots.txt
Also known as robots exclusion protocol, Robots.txt is a text file stored in a site’s root directory that tells a search engine Crawler which site pages and sub-folders should not be included in the search engine Index. However, there is no guarantee that a Crawler will comply with this request. Robots.txt is an alternative to a Meta Robots Tag or password protection. SEO Keyword List
SEO Professional
Also known as Internet marketing consultant or SEO specialist, SEO professionals use their knowledge of Search Engine Optimization Strategy to improve their clients’ Position and Page Rank. SEO Keyword List
SEO Services
SEO services are all of the tools used by a Professional Search Engine Optimization company, including Analytics and Keyword Marketing. SEO Keyword List
SEO Specialist
Also known as Internet marketing consultant or SEO professional, SEO specialists use their knowledge of Search Engine Optimization Strategy to improve their clients’ Position and Page Rank. SEO Keyword List
SEO Strategies
SEO strategies are the techniques used in Search Engine Optimization to improve a site’s Position and Page Rank and increase its Click-Through Rate. A few SEO strategies are keyword research and content writing, optimized HTML code, and improved Geographical Targeting. SEO Keyword List
A query is a question or instance of questioning. A search engine query is a user’s request for the information (i.e. webpages) in a search engine’s Index that is most relevant to a Keyword or set of Search Terms. Query is sometimes used to mean the actual keywords a user enters in a search box. SEO Keyword List
Rank
Also known as position, rank is the place a website occupies relative to the first listing on an Algorithmic Results page in response to a Keyword query. The first page displays Listings in the one through ten positions, the second page eleven through twenty, etc. Businesses trying to get their site into a top-ten rank will often employ a Professional Search Engine Optimization company. Consumer studies have shown that most search engine users click only on sites that occupy a top-ten rank. SEO Keyword List
Reciprocal Link Exchange
A reciprocal link exchange is a quid pro quo arrangement or link exchange between two sites. Reciprocal links usually lead to the home page of the associate site. SEO Keyword List
Registration
Also known as search engine registration or search engine submission, registration is the submission of a URL to a Directory or Search Engine for inclusion in its Index. Registration is usually free but can also require payment. Registration is a basic but important part of Search Engine Optimization. SEO Keyword List
Results Page
Also known as search engine results page, the results page is the collection of ranked Listings displayed in response to a search engine Query. SEO Keyword List
Robot
Also known as Crawler or Spider, a robot is a search engine program that “crawls” the web, collecting data, following links, making copies of new and updated sites, and storing URLs in the search engine’s Index. This allows search engines to provide faster and more up-to-date listings. SEO Keyword List
Robots.txt
Also known as robots exclusion protocol, Robots.txt is a text file stored in a site’s root directory that tells a search engine Crawler which site pages and sub-folders should not be included in the search engine Index. However, there is no guarantee that a Crawler will comply with this request. Robots.txt is an alternative to a Meta Robots Tag or password protection. SEO Keyword List
SEO Professional
Also known as Internet marketing consultant or SEO specialist, SEO professionals use their knowledge of Search Engine Optimization Strategy to improve their clients’ Position and Page Rank. SEO Keyword List
SEO Services
SEO services are all of the tools used by a Professional Search Engine Optimization company, including Analytics and Keyword Marketing. SEO Keyword List
SEO Specialist
Also known as Internet marketing consultant or SEO professional, SEO specialists use their knowledge of Search Engine Optimization Strategy to improve their clients’ Position and Page Rank. SEO Keyword List
SEO Strategies
SEO strategies are the techniques used in Search Engine Optimization to improve a site’s Position and Page Rank and increase its Click-Through Rate. A few SEO strategies are keyword research and content writing, optimized HTML code, and improved Geographical Targeting. SEO Keyword List