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4 Reasons You Need To Forget About Search Engines
Ever find yourself visiting Google.com and typing in phrases relevant to your website to see where you come up? Of course you do. Everyone does it. Have you ever stopped to think how much time is taken up over the course of a year just by that...
How to optimize your site without breaking search engine guideline
Having a nice design and an interesting content are not enough to make sale. Who is going to visit your site? Are you willing to spend thousands of dollars every month just to advertise ? More than 600 million queries made to major search engine...
Local Search Optimization: Think Globally, Act Locally
Many small businesses need to have an online presence and sell their products or services locally. For instance, doctors, dentists, real estate agents and restaurants can all benefit from online marketing but only on a local scale, not globally. In...
Promote Your Website - Search Tools
Many companies after spending a substantial amount of money on the development of their websites assume that once the website is published on the Internet, people will flock onto it and, therefore, do not take website promotion as seriously as...
Search Engine Symbiosis
Websites and search engines are inter - dependent on each other. Search engines need websites in order to show results when searches are made. Search engines also need websites to build a relevant map of the world wide web (www). The better the...
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Website Promotion: 10 Search Engine Optimization Blunders to Avoid
If you want to develop a successful search engine optimization (SEO) strategy, go out of your way to avoid blunders that limit search engine rankings.
Here are 10 to keep in mind:
1. Don't use frames.
Why would you want to use frames if SEO is important? Don't risk confusing the search engine spiders, which happens often with frameset sites. Sure, you can write scripts or adjust the content to work within frames, but you probably have better things to do with that time and energy.
2. Don't use Flash.
Everyone agrees--Flash looks awesome. But it also slows down the user experience and Flash makes it tough to get ranked. The Flash future looks bright for the ability of search engines to read some keywords, but what good will this serve if site pages lack visible, readable text?
3. Don't skimp on title tags.
Why would you simply call a page About Us in the title tag when this meta data occupies prime SEO real estate? Always include effective search phrases that reflect the content within title tags.
4. Don't overstuff title tags.
Limit titles to 70 characters, with commas between phrases in EVERY title tag; use fewer characters on pages with limited content.
5. Don't bury text.
Design often gets in the way of Text. Make sure your visible text is located high on the page.
6. Don't use graphics as page headers.
Graphic headers are a waste of space, and thus of time, when it comes to SEO. Use text as page headers and support them by utilizing strategic keywords - in the header, after the header or
below the header.
7. Don't use the wrong words.
Website owners love one-word search terms because they seem to get lots of traffic. The reality is that only a fraction of Internet users entering a broad search word want what you have to offer. Go for search terms using two, three or four words that will help visitors qualify their interests.
8. Don't ignore link building.
Hunt down links from other websites that have content and categories that relate to what you offer. If you sell sweaters, find a specialty guide about sweaters or a portal about clothing.
9. Don't overwhelm your pages with keywords.
You might not write the same keyword in succession 10 times, but you can make the mistake of too much repetition. Mention your strategic search term several times throughout the page, but promise yourself not to force its use too much.
10. Don't use long URLs.
If you use a database to maintain the website, you may end up with long URLs with several session IDs and parameters that produce many question marks and equal signs. These lengthy URLs can hinder search engines from properly indexing the pages. Work with your developer so as to limit them or to remove them altogether as much as is possible.
About the Author
Michael Murray is vice president of Fathom SEO, a Cleveland, Ohio-based search engine marketing (SEM) firm. A member of Search Engine Marketing Professional Organization (SEMPO), he also authored the white paper, "Search Engine Marketing: Get in the Game."
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