|
|
|
Exactly Where Search Engines Want To See Your Keywords
Copyright 2005 Anik Singal, Kurma Group Trying to get traffic from search engines? Great, that’s just what I know how to do! Obviously I cannot reveal the entire search engine optimization process in just 1 e-mail, but let’s start with where you...
How a Multi-Faceted Approach to Site Promotion Can Secure Your Search Engine Positions
In my last article on site promotion, I talked about why using one site promotion technique is a short-term solution. Now I'm going to illustrate why site promotion is multi-faceted, and show an example of how these techniques can build on one...
Search Engine Optimization Meets Online PR
We all know by now that content is king. In order to effectively market your products or services and to establish yourself as a leader in your industry, writing and distributing articles is the way to go. One of the primary benefits of getting your...
Search Engine Optimization - The Important of Noframes tag in SEO
Using frame tag on your web site is very assistive, especially when your web sites contain of many pages. The good thing about using frame tag is, you need only little efforts when updating your site. However, this method has it's negative impact...
Your Search Engine Optimization Strategy: Make Love, Not War
When it comes to search engine optimization strategy, there are basically two camps – those who view search engines as adversaries to be conquered at any cost and those who regard search engines as partners in their online marketing efforts....
|
|
| |
|
|
|
|
The Secret of Search Engine Optimization
How to do search engine optimization is one of the best kept secrets in the world. Even though you would think it is all out there in forums and other websites, when you try to figure it out, you will find you can’t find the forest for the trees.
Let me put it plain and simple. The secret of search engine optimization is not about keywords, or titles, or meta keyword tags, or meta descriptions, or heading tags, or keyword density, or alt attributes, or what ever other on-the-page factor you can find. Even links aren’t the secret.
The real secret of search engine optimization is Harmony!
Harmony between all the factors I just mentioned and many more other factors as well. And that is exactly why it is not easy to find a great SEO company for your website. Every SEO can talk about the importance of a title, or any of the other factors, but try finding one that talks about how it all works together.
Harmony is the real power of SEO and it needs to be supported by lots of hard work, especially focused on link building. But here too harmony comes into play.
Many SEO’s that I talk with about harmony tell me
that of course I am right and that it is so obvious it isn’t worth mentioning. But the truth is that not that many people (SEO’s included) are able to bring real harmony to their pages and website.
Putting keywords in title, meta keywords, meta description and heading tags, that’s easy. But that’s just the most basic form of harmony in a web page. Just think of how keywords fit into text found in the title, description, heading tags and the copy. Should you just place the keywords in there somehow, or may it be better to be a bit more considerate when choosing what to write in all these places?
What about topical structure? Is your site completely structured according to a logical topical structure? There are so many indirect factors that are as powerful as link building. And it is hardly possible to put it into words as it is more an art than a science to get it right.
About the Author
Peter Faber is the Implementation Director of http://www.i-brane.com; a search engine optimization company located in Brazil with a focus on Brazil, the USA and Europe. He also has his own SEO Blog in http://www.seo-works.com.
|
|
|
|
|
|