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Search Engine Optimisation
Search Engine Optimisation FEATURE ARTICLE: By Justin Horth First published 13 Oct 2003 ------------------------------------------------------------ Hi, Doesn't time fly when you're having fun?! I'll let you in a little secret, time stands still...

Search Engine Optimization Meets Online PR
We all know by now that content is king. In order to effectively market your products or services and to establish yourself as a leader in your industry, writing and distributing articles is the way to go. One of the primary benefits of getting your...

Successful Search Engine Positioning
Much research has gone into the best and most widely used marketing methods for promoting a web site. All studies have shown one common fact. Ranking high in a top search engines index is the best, and most cost effective method of marketing a web...

The Benefits of Organic SEO (Search Engine Optimization): What Organic SEO Entails and WHY It Is Preferred by Some
If you're going to sell any type of product or service online, you're eventually going to have to optimize your Web site for the Search Engines, in order to boost traffic and sales. Many years ago, it was quite easy to draw effective traffic, as...

Understanding Search Engines
Marketing products and/or services on the Internet seems to be direction taken by many of todays businesses. However, are we really prepared for what the Internet has to offer? and are we equiped with the tools and knowledge to exploit the web and ...

 
The search engine secret that is no secret at all

It's common knowledge - we all know that it is important to rank well in search engines. Doing so can bring qualified, interested visitors to the web site you create. And, those visitors come to you believing that you know what you are talking about, since you showed up in the search engine results.

All the time, people ask "How do I get my site to show up first when I type 'whatever' into the search engines?".

Here's the secret:

Create a great web site with useful information, and have more relevant links pointing back to your web site than your competitors.

Surprised?

You shouldn't be. The secret is not really a secret at all.

We all want short cuts and quick fixes. It would be nice if you could believe the ads, submit to 18 bazillion search engines for free, and get to the top of the search engines. But, alas, it doesn't work that way.

It takes hard work and long term commitment.

So, what can you do today?

1. Write a new, fresh article on the topic of your web site.

You don't have to be Stephen King to create an article for the web. Anyone can do it. Just sit down and think about what you know that other people


might like to hear. Not an advertisement for yourself, but real useful informaiton others can use. Then, write it out - just like you are talking to someone. Go back and edit, proof read, and edit again. Then, post your new article on your web site.

2. Share your article with others to get links back to your site.

People all over the internet want useful information to post on their web sites. You can give it to them, and in return ask for a link back to your site. Check out these sites, where you can submit your article for free, and other people can pick it up, post it on their site, and link back to you:

www.ArticleCity.com
www.GoArticles.com
www.EzineArticles.com

Repeat steps 1 and 2 above, and you will build content and links. And that will help your search engine rankings. And that's no secret.


About the Author
Herb and Monica Leibacher operate Web Builder Express. Create a professional web site for your business or non-profit organization with Web Builder Express. At www.WebBuilderExpress.com, you can request your free Quick Start Guide that tells you how to create a great web site.