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Getting Listed in the Top Three Search Engines for Free
The search engine wars are on again. In an effort to beat each other for the number one position, each of the big three search engines is changing its search engine model or changing its site. THE SCOOP In the number three position is Google. In...
Is New MSN Search More Precise? Just Ask Google.
MSN finally unleashed its new search technology to the world on Monday. The official announcement coming from Bill Gates introduced the New MSN Search engine, ending with a personal invitation to visit www.msn.com and “type in your question.” Here...
Ranking The Search Engines
We can each spend so much time concerned with how our website/s are ranking on the Search Engines… Let’s step back for a minute and look at how the Search Engines themselves are ranking. Where are people, our customers, searching? Which Search...
SEO Case Study: Attorneys Chasing Vioxx Organic Search Ranking
Last week the drug manufacturer Merck pulled their pain relief medication Vioxx (rofecoxib) from the market due to studies linking higher incidence of heart attacks and strokes to long term use of their medication. The highly profitable medicine was...
Top search engine ranking, now what?
Congratulations, your website is at the top of the search engines and your traffic is at record levels. Sales are up and your boss is grinning like a Cheshire cat. No doubt, as the person in charge of marketing your website, you have either spent...
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Successful Search Engine Positioning
Much research has gone into the best and most widely used marketing methods for
promoting a web site. All studies have shown one common fact. Ranking high in a top
search engines index is the best, and most cost effective method of marketing a web
site available. Because each search means that the user is trying to find you meaning
that they are targeted audience whom are much more likely to purchase something
that your web site offers.
There is much confusion about how search engines work and how they index web
sites for higher ranks. Many people believe that by submitting their details once, the
search engine will automatically provide them with a high rank and everyone can find
their site instantly…this is simply not the case!
For those of you who have experience in trying to "successfully" submit your web site
to a search engine, you will know what I am talking about. It is not as easy as people
think. As owner of Darknight Designs I have webmasters ask me on a daily basis,
what they can do to improve their rankings in search engines. Below are some simple
steps that they (and you) can do, to improve your online marketing campaign.
1.Take time to get your site optimised.
This process involves making sure you have quickly loading pages, graphics
that are reduced in memory size, your META Tags are created properly and
your site is uploaded and available for viewing.
This step is the most important one, and should not be done in a rush. Take
your time in making your pages and getting your META Tags & Alt tags done
correctly, as it will pay off in the end. META Tags should resemble the ones
below;
Title for your site-try to use some of your main keywords-no more than
6 words
2.The next step involves creating "alternate entrances" to your site (commonly
called "doorway pages"). These pages are keyword targeted and are really the
only pages that will ever rank high because of
the way they were created. Use
only your main keywords or phrases and use one of them per doorway page.
Try to place the keyword in as many areas as possible including the META
Tags, Alt Tags, link tags and the main body-text area. The idea behind this, is
that you will end up with one doorway page for every keyword and phrase that
your web site uses.
3.This step involves submitting each of these new doorway pages to each of the
12 Main search engines, which account for approximately 85% of the worldwide
searches. Place them within your domain and do not have them blatantly
numbered (such as doorway1, 2, 3, etc). I normally name each of my doorway
pages to the keyword that the page is targeting. Search engines are not stupid,
they do not like to be giving out high ranks so the more you do, to hide the fact,
the better. When submitting, do it manually and have each doorway page
registered for the keyword that it is targeting.
As, these main search engines cover 85% of worldwide searches, it is a good idea to
cover the remaining lot to ensure that your site is listed at least. The fact is that you
want to have your site linked on as many other sites as possible. There should be no
limits to how many links you achieve.
Finally, we highly recommend that you resubmit your site at least once per month to
the major engines and then at least on a two week basis, for the directories and link
pages. This will keep your site active and indexed.
Final words;
Search Engines are proven to be the best method of web marketing around so it is
important that you spend a lot of time getting particular areas of your web site
(specified above) properly formatted. Doing it right can save you a massive amount of
money and can easily boost your site traffic enormously. If you simply do not have the
time, consider employing a marketing specialist whom will almost certainly improve
your chances of ranking highly.
Good Luck!
About the Author
Alex Evans is the Managing Director of a Web Solutions Company called Darknight
Designs. They provide complete web site design & marketing solutions for clients
worldwide. Visit them at – www.darknightdesigns.com.
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