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8 ways to build a really bad web site for Search Engines
Some web sites receive hundreds or thousands of unique visitors a day, whilst others only get a handful or none. The reason is often because the web designers or Webmaster has built the site in one ‘really bad way’ or other. This can end up...
Getting Listed in the Top Three Search Engines for Free
The search engine wars are on again. In an effort to beat each other for the number one position, each of the big three search engines is changing its search engine model or changing its site. THE SCOOP In the number three position is Google. In...
New Type of e-Comerce Search Engine on the Block
Marketing your site to sell product is the way the internet works. What if you could miss out this step and sell your product directly to the right person just at the moment they are ready to buy WITHOUT incurring huge advertising costs? Does all...
Optimizing Pages with JavaScript and Style Sheets for Search Engines
Background Search Engines use a number of criteria to decide what a given web page is all about. These criteria, which can be different from Search Engine to Search Engine, and which may even change over time, all aim at deciding how "relevant" a...
Search Engines from a Webmaster Perspective
By now, virtually every webmaster has heard or read that the major search engines are responsible for 80% or more of the traffic received by most web sites and that most searchers never look beyond the first 20 - 50 search results. Not ...
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Search Engine Friendly Shopping Cart Software
Web stores are usually much harder to optimize then regular websites. The main reason for that is that most websites are custom while web stores use ready script. That's because web store script, let's call it shopping cart software from now on, has to be much more functional then regular website and the administrator should have full control over the store. Due to that fact, most shopping carts on the market today use dynamic URLs which are practically impossible for search engine spider to crawl correctly. These scripts often use single meta data for all of their pages and each page has very little or even no text at all. This kills almost all chances of ranking high in the search engines. So which shopping cart software is search engine friendly? We will take a look at two shopping carts that are in our opinion much more search engine friendly then the rest in the market.
X-Cart
X-cart is very good shopping cart software. It is easy enough for beginners and flexible enough for web developers. It has most of the features you will need and it is easy to customize because it uses templates. These features all pretty much standard on all major shopping carts however X-cart is much more search engine friendly. It let's use assign separate meta data for each category (although not perfect, it is better then the same meta tags for all pages of the site). Software also let's you generate a static product catalog. This catalog is in HTML with static URLs and is 100% crawlable by all spiders, including GoogleBot and MSNBot. Cost:
$185.
Pros: Easy to install and customize. Relatively inexpensive.
Cons: Limited optimization possibilities.
More Info at www.x-cart.com
Prospect Path Ecommerce System
This is much less known shopping cart software but after checking out its features, we strongly recommend it to anyone who is serious about search engine optimization. It seems that this system was build with one thing in mind, search engines. It generates static pages automatically; that means that all pages in your web store are HTML with static URLs. System will also put the name of the product into the title, keywords, description, alt tags, heading, body text and even file name of that product's page! All of this is done automatically as soon as administrator adds a new product. Prospect Path Ecommerce System also includes traffic statistic and ROI tracking. It can track buyers from affiliate programs, text links, banners and even magazines and newspapers (it employs promotion codes to tracks buyers from magazines and newspapers). This shopping cart is very easy to use but there is no installation wizard at this time. After the purchase ABC4PC.com (creators of Prospect Path Ecommerce System) will install and configure it on your server for free. Cost of this shopping cart software depends on the number of features you want but the starting price is around $4,700.
Pros: Amazingly search engine friendly. Great tracking features.
Cons: Difficult to install. Expensive.
More Info at www.abc4pc.com
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