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Don't submit your website to any search engines
We all want to get our websites high up in the search enignes but how do you do it? One thing you shouldn’t bother doing is submit your site to any search engines. Not Google, not Yahoo!, not AltaVista. Sound a bit strange? Read on...
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How To Research Keywords For Search Engine Marketing
The core element of any type of marketing utilizing the search engines is the keyword. Why is it so important? In terms of general marketing principles keyword search is equivalent to targeting a niche. It can help you focus your advertisements on...
How to use keywords to improve your ranking in search engines.
The importance of keywords
Keywords or key phrases you choose will determine how your site is positioned in the search engines. It is always better to have lots of pages each focusing on a small group of keywords. This will give them more...
Is Your Website Ready For Local Search Engine Traffic
I suppose the real reason for a local small business to have a website at all is to provide information for the local market, generate leads from local shoppers. Up until now too many small businesses have created websites more like monuments to...
Meta Tags- What Are They and Which Search Engines Use Them?
Meta Tags - What Are They & Which Search Engines Use Them? By: Richard Zwicky Defining Meta Tags is much easier than explaining how they are used, and by which engines. The reason is very few engines clearly lay out what they do and do not look at,...
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PPC search engines are ok: what about their partners?
Pay per click search engines are one of the most effective ways to drive targeted customers to your web site. I’m sure you know them already. If you are serious about your internet business (and I’m sure you are), you must consider them for your advertisement campaigns, as they allow you to receive immediately the visitors you need and it’s very easy to calculate your return on investment.
There are literally hundreds of pay per click search engines in operation now; but very few of them will actually deliver you traffic, regardless of their promises. This is a market that has been cornered by a handful of companies and, of course, they are very different one another.
Ppc companies gain their coverage by offering webmasters search boxes/feeds under a revenue share arrangement, i.e where the webmaster will be paid for each search carried out via their site, or for each click a search generates. The best pay per click engines have thousands of affiliate sites in their networks. But it could be a problem for your business.
Ppc search engines don’t accept every web site into their network: of course, they lay down restrictive conditions you must satisfy in order to be accepted.
But very often their search partners don’t bring you a good quality traffic. For example, some month ago I have set up a Ppc campaign for one of my customers, I have tracked the results with a professional software and I have noticed that the traffic provided by each search engine was very different one another: in fact the conversion rate could vary from 1.5 sales per 100 visitors to 0.4 sales per 100 visitors depending on the search engines. In particular I have observed that one of this search engines was delivering a lot of traffic (17% of the total) from Poland and Ukraine: I have nothing against polish people, but if my business is targeted to US customers I cannot accept to spend 17% of my budget to reach people I cannot sell my product.
So, to cut a long story short, you must consider Ppc search engines, because they can be very profitable, but always and always track your results in order to maximize your return on investment.
About the Author
Brought to by Guido Ciapponi – Small internet business consultant.
Subscribe to “Small Businesses Grow Up” free ezine – http://smallbusiness.itaseek.com
“Itaseek metasearch engine” – http://www.itaseek.com
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