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10 Ways To Indirectly Get To The Top Of Search Engines!
There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to a lot of competition! I say if you can't get listed at the top, indirectly get to the top. How do you do this? Look up the top 20...
Creating Search Engine Friendly Web Sites
With tons of competition and copycats online, you need a trustworthy search engine expert to help you tackle the competition and outdo your competitors in internet sales. There are many ways to go about killing the competition online and as long as...
How to get search engine traffic.
Of all the traffic my websites have generated over the years (literally millions of visitors) ONE traffic source stands head and shoulders above the rest... Search Engine Traffic. Specifically, traffic from google.com, yahoo.com and search.msn.com...
The Myth of Search Engine Submission
Contrary to what most people think, it is not necessary to submit your site to the search engines. In the early days of the web, when search engine technology was still primitive and search engines' ability to crawl the web was somehow limited,...
Why Top Search Engine Placements Never Move?
#1 question when it comes to web advertising is how do I get top 10 search engine placements for the terms I wish to aquire?
Without getting into how to aquire #1 placements (Since there are virtually 100's of articles explaining these...
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Optimizing a Press Release for Search Engines
Search engines increasingly charge for inclusion, and press release distribution networks charge hundreds of dollars to distribute your news. But I’ve come up with a way to legitimately let other people shoulder the time or effort for your news to show up in search engines.
The lightbulb went off for me when I was searching for very specialized software and came upon a press release for such a product posted at another site, not that of the company producing the software. Of course that release led me to the company's Web site, which was itself nowhere in the search engine listings.
I therefore went looking for sites that welcome free posting of press releases and found more than 100 of them. I posted my own press release at more than 20 of them and now, two months later, a Google search on the phrase "free syndicated business content," which was the theme in the headline and the body of my release, turns up three of these in the first 20 listings, including in position #1. If I type in "attract repeat business visitors," which is an exact quote from the headline, eight of eight items that come up are instances of the press release.
If you have timely news, for instance about an upcoming conference you’re sponsoring, this technique won’t benefit you as much as if you have offerings that will continue to be of interest for months or years in the future. I like this strategy because, like Tom Sawyer’s legendary painting project, it enables you to let other people do the hard work, here of getting good search engine rankings. The site hosting your press release for free then benefits from the traffic your release draws and so do you.
Search Engine Optimization and Free Press Release Distribution
Here’s how to profit from this strategy, in six steps.
1. Decide on a keyword phrase that ties in to the product or service you are promoting and that people actually search for. You can research this conveniently at Wordtracker.com.
2. Place this phrase into your press release headline and repeat it around three times within the body of your press release. Make sure you also include two properly formed links to your own Web site (i.e., write “http://www.mydomain.com” rather than “mydomain.com”) within the text of the release.
3. Unless the proper name of your
product or service is already well-known, emphasize its generic description rather than its name. For instance, write “proposal writing software” rather than “PropWritePro.”
4. Likewise, substitute keyword phrases for pronouns like “it” or “its” to increase their overall frequency in the release.
5. Post your completed press release at sites that allow free posting, such as prweb.com, pressbox.co.uk and dozens of others that turn up in searches on phrases like “free press release submission” or “free press release distribution.” Through diligent and repeated searching, I found more than 20 general sites like that and more than 100 sites welcoming releases on a particular topic.
6. Wait a few weeks and check your standing in search engines for the phrases in your release. Positionagent.com works well for this. Then repeat the whole process for another message, another keyword phrase or another product or service.
Additional Notes on Press Release Optimization
Although these steps may appear simple, they are not intuitive or natural for anyone with experience in writing traditional press releases. Let's suppose you were launching a rental boat service in Truro, Massachusetts, which is on Cape Cod. Tourists would be much more likely to use "Cape Cod" as a search term than "Truro," so the former is what should be repeated. And particularly if you happen to know Cape Cod, if you were not consciously writing for search engines, you would probably use "Cape Cod" only once and then revert to "the Cape," which wouldn't help enough when people are typing in "Cape Cod boat rental."
A bonus benefit of this strategy is that by placing your releases around the Web, you may also boost the rankings of your own site at search engines that count inbound links as a sign of popularity.
Assuming you’ve chosen your keyword phrases wisely, enjoy the increased visibility and traffic that the free press release posting sites have worked hard to obtain for you!
About the Author
Boston-based publicity and marketing consultant Marcia Yudkin is the author of a new special report, PR For the Internet Age, as well as of Six Steps to Free Publicity (Plume/Penguin), Internet Marketing for Less than $500/Year (Maximum Press) and eight other books; http://www.yudkin.com/printernet.htm.
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