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How to Make a Title Tag that Search Engines will Love
Making the following changes to your title tag can help improve ranking and increase targeted traffic to your website: Include keyword phrases in your title tag: Think of a title tag as the name above a shop. Imagine you are walking down a busy...
Search Engine 2000 Checklist
Check your web site for search engine readiness with this quick overview about what to do and what not to do for effective listing in the search engines. This list in and off itself is not the true path to millions of hits, but it can help you...
The Benefits of Organic SEO (Search Engine Optimization)
If you're going to sell any type of product or service online, you're eventually going to have to optimize your Web site for the Search Engines, in order to boost traffic and sales.
Many years ago, it was quite easy to draw effective traffic,...
Understanding Search Engine Robots
If there is one thing I have learned about robots, it is that there is absolutely no pattern to them. Most robots are stupid and wander randomly. For example, 50% of robot hits to my sites, ask for the robots.txt page and then go away never asking...
What you can expect from Search Engine
Search engines will be a way for you to generate from as little as 20% to as much as 60% of your business online (depending on what other marketing techniques you use). Since there are over 130,000,000 webpages in existence (yes that is 130...
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Link Popularity: Improve your Search Engine Rankings
What is link popularity?
Link Popularity is simply the total number of pages that link to your website. Most search engines, including Google, consider that when one page links to another page, it is effectively casting a vote of confidence for the other page. Therefore, the likelihood of you being the best source of information for their searchers is directly linked to the number of votes you have. It is therefore safe to assume that the higher the number of pages linking to your website, the higher you will be ranked on the search engines. Link popularity has become a critical success factor for search engine optimization within popular search engines.
How does link popularity work?
Good link popularity is important because it can boost your rankings within search engines, increasing the number of visitors to your website. There are 3 important factors to keep in mind:
Relevancy
An incoming link is considered to be relevant if it relates to your web page. For example, if you sell office furniture online, relevant incoming links could include: furniture manufacturers, interior designers, competitors in other states or countries, etc.
Keywords
Keywords make the relevancy of your site obvious to the search engines. Make sure that incoming links contain the keywords that best describe your site. For example: Brisbane Office Furniture Sales.
Quality
The quality of links is just as important as the number of links. Only high ranking websites can influence your visibility within search
engines. You will be penalized for suspicious looking links from unrelated web pages or too many links from low ranking web pages.
How can I discover my link popularity?
Our Link Popularity Checker: http://www.kintek.com.au/tools/link-popularity-checker.php will show a summary of your link popularity in the four most popular search engines. Alternatively, another easy way to find this out is to type link: followed by your full web address with no spaces, into a search engine and you will receive a list of web sites currently pointing to you.
How can I improve my link popularity?
A few quick tips:
Talk to your suppliers and other related industry partners and arrange to cross link.
Analyse the incoming links you already have and make sure they contain the keywords that best describe your site.
Examine the link popularity of your well ranked competition. Once you discover who's linking to them, find out if you can get a link to your website as well.
Don't forget - content is king. Link popularity is only useful if your website already provides relevant, keyword rich, information.
About the Author
Talita operates a family web development firm based in sunny Brisbane, Australia. She enjoys sharing her knowledge and expertise in web design, ecommerce, email marketing and search engine optimisation. Visit her business website, Kintek: http://www.kintek.com.au/
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