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10 Ways To Indirectly Get To The Top Of Search Engines
Copyright 2005 Richard Meredith
There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to a lot of competition! I say if you can't get listed at the top, indirectly get to the top.
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Don't submit your website to any search engines
We all want to get our websites high up in the search enignes but how do you do it? One thing you shouldn’t bother doing is submit your site to any search engines. Not Google, not Yahoo!, not AltaVista. Sound a bit strange? Read on...
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How to Increase Link Popularity and Improve Search Engine Ranking
If you want to improve search engine ranking of your web site, you need to find a large number of high quality links from other web sites. These are called inbound links. Gaining links from high ranking sites that point to yours will increase your...
Is Search Engine Positioning Dead?
One of the trendiest takes on Internet marketing these days seems to be this notion that securing top search engine rankings “no longer works.” Where it started, I have no idea. But rarely does a week go by when I don’t see one or more Internet...
Write Articles Geared to Your Local Market to Bolster Your Local Search Visibility
Copyright 2005 Off the Page
The Shortest Distance to Your Home Town Enterprise is Over the Internet
Combine two dynamite online methods for bringing your business to the attention of buyers - Local Search and widely posted articles you write....
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How to Conduct Keyword Research
Copyright 2005 Keith Baxter
One of the questions I’m most often asked is how I perform keyword research.
In this article, I will explain how I personally perform my own keyword research as well as some alternative methods.
Let’s begin with an explanation how most people do it and why this is a BAD idea.
First, most people use the Overture suggestion tool. This is a free solution which does give some useful info… if you know how to find it. I will explain this in a moment.
I do want to stress why I don’t personally care for this.
Keyword research is the foundation for your search engine optimization efforts. These are the VERY WORDS you are trying to have the engines rank you highly for. In my mind, this leaves little room for error, and by using the Overture suggestion tool, you are certainly leaving room for error.
Let me explain…
Overture assigns a search count to each one of the terms in their database. Unfortunately, these numbers are skewed. When ANY automated keyword search tool is used to query their DB for keywords, their numbers for that search term also increase. By inflating these numbers, it’s giving the keyword searcher false data. You see, the goal is to get the data on searched terms from the search engines, not by people researching them.
Another downfall to the Overture system is that the search terms are often mixed up from the originally searched term. For instance, if I were to search for ’24 hour fitness’, I may actually get a result that shows ‘hour fitness 24’. If you optimized a page for the mixed up term, and you wonder why you’re getting little traffic (but have a number 1 ranking on that term), it’s because that term is very rarely searched for, despite what Overture may show.
There are other negatives associated with the Overture keyword search tool, but the two I presented should be sufficient to warrant you to look for alternatives.
Before I proceed, I do want to tell you that some innovative entrepreneurs have come up with solutions that use the Overture database in a fashion that’s MUCH better than using the database directly.
I’ve listed them below. I suggest you check them out for yourself. I own them, and have used them in the past.
Product Idea Evaluator -
http://www.productideaevaluator.com/
Niche Finder - http://www.nichemarketresearch.com/
Better Keywords - http://www.searchguild.com/utils.html
Onwards…
This is how I personally do my own keyword research.
It’s actually simple, but does require a paid version of http://www.WordTracker.com.
For my most common use, I will use the ‘Keyword Universe’ feature. Note… there are occasions where the best starting point is the ‘Comprehensive Search’. Start there if you have a very generic starting keyword.
Here’s what I do…
I input my starting keyword into the Keyword Universe search box. I then drill down in the results that appear below this box and find the top 3-5 terms that best fits what I’m looking for. I then click on the first of those 3-5. All terms that are actually search on are presented in a results column on the right hand side of the screen. Beginning at the top, I navigate through each of the resulting terms and add any to my list that I find will be potentially beneficial to me. Wordtracker allows you to put these keywords in a ‘basket’ in order to use them for additional research.
Once I’ve completed going though each list (for my 3-5 terms). I will continue to the competition search function within Wordtracker. I use Google and Yahoo as my market gauge. These are the primary two search engines I generally focus on, so I want to know how I may fair in their indexes.
Now, most people stop here, I don’t. I use the export to email function of Wordtracker and email myself the results. Once I receive the email, I import them into a program called ‘Keyword Results Analyzer’ which can be found here: http://kra.ez-search-engine-optimization.com/.
Once I have these imported and sorted through this software, I extract any and all keywords with a KEI score over 10.
Now, I have a list of keywords to work with.
If you follow my method, you will consistently find yourself using keywords that have the greatest probability for being highly ranked in the search engines.
About the Author
This article has been authored by Keith Baxter, the founder of http://www.topkeywordlists.com. If you wish to maximize your Adsense income and learn how to drive massive amounts of traffic to your website from the search engines, visit the site now.
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