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Fresh Content Improves Search Engine Optimization
Many search engine optimization companies will sell you a search engine optimization package that addresses many of the major aspects of search engine optimization. These aspects include, but are not limited to, use of file names, alt tags, h1 tags,...
Getting indexed by search engines
The best way to get indexed is probably not through the fast submission services. For me the best results have been achieved by going directly to the "add URL" site. This may be more tedious but it works. Go to sites such as...
Is Search Engine Positioning Dead?
One of the trendiest takes on Internet marketing these days seems to be this notion that securing top search engine rankings “no longer works.” Where it started, I have no idea. But rarely does a week go by when I don’t see one or more Internet...
Local Search Makes Your Business a Big Fish in Your Local Community
Copyright 2005 Off the Page
The Internet Contains Billions of Website Pages - All Clamoring for Attention
With so many competing websites, it’s unlikely that yours could stand out among them. Until recently, you faced near-impossible odds....
Meta Tags- What Are They and Which Search Engines Use Them?
Meta Tags - What Are They & Which Search Engines Use Them? By: Richard Zwicky Defining Meta Tags is much easier than explaining how they are used, and by which engines. The reason is very few engines clearly lay out what they do and do not look at,...
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How To Boost Your Keyword Density On Your Web Site To Gain Top Positions At The Search Engines
Let's talk about what keyword density is and how to improve your keyword density on your web site. To improve your keyword density ratio there are three parts that we will need address.
Part 1: Content
When it comes to the Search Engines content is king! Yes king! Search Engines want web sites that are rich in content. Content is words that are embedded in text on your web site. Your keyword density ratio is one of the most important ingredients of getting good Search Engine rankings and influences the Search Engines on how to rank your web site accordingly.
For those of you who are not sure what keyword density is and how the Search Engines use it to configure their ranking structure, let me explain. Keyword density is the total number of times your keywords appear within the content of your web page, including text, hyper links, and the ALT tag of your images. I will explain each of them so you will have a clear understanding of the principles. Your keyword density is measured by a simple mathematical formula that is used to configure your keyword density ratio.
To configure your keyword density ratio you must take the number of times a keyword appears in the content of your web site, divide it by the total number of words and that's your keyword density ratio. I will give you a quick example of keyword "Marketing":
Example:
The keyword "Marketing appears 47 times in text on your web page and if you have 315 words on your web page, your keyword density ratio would then be 15%.
Obviously the higher your keyword density is, the greater influence you'll have getting the Search Engines to give you a better ranking. Becareful though, you don't want to over repeat the same combination of words and/or sentences just to increase your keyword density. Your website could end up looking like a broken record.
Part 2: Hyper Links
How many times have you seen links that say "Click Here"? A lot huh! If you are currently using this type of linking or going to be linking,
then you want to pay attention, because this is really important to your keyword density ratio. I am going to use my web site for these examples so that you can understand clearly.
Example #1
Click Here For The Absolute Truth To Internet Marketing & The Secrets To Online Wealth
If you were to use this type of linking in Example #1. The Search Engines would pick all the "Click Here" hyper links and would think that the words "click here" are keywords that describe the content of your web site.
So remove all the "Click Here's" and replace them with keywords that describe your web site. That is the only way to increase your keyword density when you are using links. You should end up with something like this in Example #2:
Example #2
Inside Internet Marketing The Absolute Truth To Internet Marketing & The Secrets To Online Wealth.
Part 3: Images
First of all if you have images on your web site, the images don't mean squat to the Search Engines. When the Search Engines robots crawl your web site, those images are nothing more than blank spots. The same blank spots are shown to the surfers that have arrived on your web site with the images turned off. You'll find that many surfers surf the web with images turned off.
This is where the alternate tag (ALT Tag) comes into play. The ALT tag is used to describe your image to the surfers that surf the web with images off and most importantly, improves your keyword density. Here is an example of how to install the ALT tag in your images:
When describing the image you want to be very descriptive and use keywords. Most people don't install their ALT Tag properly, for instance, on their logo image they'll use "My Logo" in the ALT Tag. Which is the wrong way to effectively use the ALT Tag, there are no keywords in "My Logo".
Rich Hamilton, Jr
Author Of: "Inside Internet Marketing"
http://www.InsideNetMarketing.com
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