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Basics of Search Engine Positioning
A. Terms Search Engine: A machine "tuned" by humans to index web pages. For instance, Excite. Algorithm: The way in which the search engine is "tuned". An algorithm is the way the search engine will determine ranks - it is the way the search...
New Search Engine Optimization Software
Contact: Phil LaBoon, Eyeflow Internet Designs, 412-980-9385 For additional information, please visit http://www.FlashseoSoftware.com For Immediate Release September 16, 2004 Flash Seo Software New Search Engine Optimization Software...
Optimise your Site for the Search Engines Pt 2
6: The hidden benefits to having the right links. Every site online has an index or default file as its home page file. But outside of that rule you can name the other pages whatever you like. So why not cram the names with keywords and/or...
Optimize your Search Engine Placement Five Easy Ways
If you are like me, you created web site metatags with the help of your Web master. Maybe like me, you didn't spend time or money submitting to search engines because you weren't techie enough.
Now you can optimize your search engine...
TOP RANKING IN SEARCH ENGINES
It is a fact, that "search engines" really help you to promote your web site, but it is only possible, when your web site is found in top 20-60 positions, if it is not found within 1 - 3 first pages of the search result, you will never get web site...
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How Directories Help Search Engines
At the beginning of the web era, users would go to directories to find sites relevant to their interests. In fact, Yahoo!, the web's number one destination, started as a directory. Nowadays, most users rely on search engines, not directories, to find what they're looking for.
When search engines started to become popular, they relied on web pages' 'keyword metatags' to determine the topic and relevance of the page (the keyword metatag is a section within a web page's HTML code where webmasters can insert words that are relevant to the page's content). Webmasters discovered that by stuffing their meta tags with popular search terms repeated hundreds of times, they could propel their pages to the top of the search results.
Search engines caught up to the abuse and decided to ignore the meta tags and rely instead on web page copy. Webmasters then started to overstuff their page copy with popular search terms, often writing them in the same color as the web page's background, so that they could be detected by search engines while being invisible to users.
Again, search engines discovered the trick and decided that the best way to rank a web page's content and its topical relevance was to rely on inbound links from other pages. The rationale behind this is that it is much more difficult to influence other people
to link to you than it is to manipulate your own web page elements. In fact, inbound links are the foundation of Google's Pagerank™ algorithm.
There are several ways to get inbound links, among them writing articles that include your bylines with a link to your page, exchanging links, and listing your site in directories.
Listing your sites in good directories is probably the best way to get quality links that are highly valued by the search engines. Since directories rely on human editors who enforce strict criteria to list a site, and since directories organize the information in highly focused categories, they are an invaluable resource for search engines to measure the quality and the relevance of a web page.
In summary, directories are important not because they generate significant traffic (they don't), but because they are given great importance by the search engines to qualify and rank web pages, and to determine their topical relevance.
You should definitely list your site with quality directories if you want to increase your chances of success with the search engines.
About the Author
Article by Mario Sanchez: The Internet Digest. For more search engine tips go to: Seotips
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