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Getting indexed by search engines
The best way to get indexed is probably not through the fast submission services. For me the best results have been achieved by going directly to the "add URL" site. This may be more tedious but it works. Go to sites such as...
Google, search engine tips for the future.
Search Engine Tips. M. Pugh. Where there was once a myriad of ways to confuse and manipulate Google, one thing is now becoming apparent. The aim of Google is to present a fair and unbiased return for your efforts, genuinely rewarded whether large...
Optimize your Search Engine Placement Five Easy Ways
If you are like me, you created web site metatags with the help of your Web master. Maybe like me, you didn't spend time or money submitting to search engines because you weren't techie enough.
Now you can optimize your search engine...
The Myth of Rankings - Beyond Search Engine Optimization
What follows is a condensed version of a conversation that happens all too frequently when I am approached by a prospect interested in search engine optimization (SEO): Prospect: We need our website optimized, because we aren’t showing up for any...
When Search Engine Marketing and Trademarks Collide
In the world of marketing, branding issues are always an important part of any campaign. Companies work hard for their name to be recognized as a quality organization and a leader in their field. Companies will defend any action they see as a...
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Google Bring Deskbar Search To Windows Desktop. Now Any Website Can Take Advantage Of This Search Technology
Google's premier of desktop search proves that the desktop is an extremely valuable marketing real estate. Google, which holds about 75% of the Internet search market, just introduced "Deskbar" – a small desktop application that allows users to search Google directly from their desktops. Google currently rules the Internet, but positioning themselves on the desktop gives them the power to rule not only the Internet, but also the entire personal computer.
Unlike other interactive marketing avenues, such as website and email, the desktop is virtually free of advertisements and promotional materials. The desktop is competitor free and just waiting to be claimed.
The advantages of desktop search are not limited to Google and their major search engine competitors though. Any website with search technology can take advantage of this new marketing channel including e-commerce and shopping websites, reference sites, online magazines and news sites, and more.
So, if you have content on your site that visitors or clients are interested in searching through on a regular basis, what better way to keep them coming back for more than offering them a desktop search tool? If you could offer them a useful downloadable desktop search application, you could ensure that they will remember you and search your site before your competitors.
Developing a desktop search tool yourself would be quite costly. Luckily, there is a ready-made desktop search tool that can be customized to work with any website's search.
PromoClock has developed a new desktop search technology that turns your
one-time visitors into steady traffic by allowing them to search your site directly from their desktops. To search your site, users simply type their search terms in the desktop search box and click on the "search" button. Users keep the search box running in the background at all times – giving them constant reminders and opportunities to search and patronize your site.
PromoClock's desktop search box is not just a simple search tool. It is a full marketing application that brands and promotes your website directly on desktops. Each Search Box can be custom designed based on your logo, website images or even Flash presentations. Further enhance your desktop search box with custom menu entries, banner ads and even your own desktop icons. You may also send time-sensitive alerts for added usefulness and advertising exposure. Alerts can include site related tips, product coupons, company news, event notifications and more. For sites looking to entice users with more than just a desktop search, PromoClock is also a useful desktop alarm clock that tells time and activates personal alarms.
So has Google claimed the desktop search? Maybe for now, but with PromoClock's easy and inexpensive desktop search box, other sites will be soon to follow.
Reach author Michael Ginzburg at mailto:promo@promoclock.com or simply go to http://www.promoclock.com/campaign/search_clock for more information.
promo@promoclock.com
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