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End of the Free Ride; Many Top Search Engines & Directories Switching to Pay Model
Search engines are in a constant state of change. Just when you think you've got the rules down, someone comes along and changes them. If you've been paying attention lately, you'll notice that many of the top search engines and directories are...
How to optimize your site without breaking search engine guideline
Having a nice design and an interesting content are not enough to make sale. Who is going to visit your site? Are you willing to spend thousands of dollars every month just to advertise ? More than 600 million queries made to major search engine...
Optimize your Search Engine Placement Five Easy Ways
If you are like me, you created web site metatags with the help of your Web master. Maybe like me, you didn't spend time or money submitting to search engines because you weren't techie enough.
Now you can optimize your search engine...
Optimizing a Press Release for Search Engines
Search engines increasingly charge for inclusion, and press release distribution networks charge hundreds of dollars to distribute your news. But I’ve come up with a way to legitimately let other people shoulder the time or effort for your news to...
Search Engine Submissions. Do it yourself.
Search Engine Submissions. Do it yourself. By Jenny Rodriguez Designing and publishing your website it is just the beginning. Here comes the next step, which is promotion. That is right, the fun part is over, and here comes the hard work. You need...
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Fresh Content Improves Search Engine Optimization
Many search engine optimization companies will sell you a search engine optimization package that addresses many of the major aspects of search engine optimization. These aspects include, but are not limited to, use of file names, alt tags, h1 tags, keyphrase density, meta tag optimization, link analysis and the like. These are all key aspects of a good search optimization.
However, one problem is that the major search engines (especially Google) not only rank pages upon relevant content (which is determined by the factors listed above, and more), but by fresh content as well. What this means to you is that, even after your site has been "optimized to the max", your rankings will increase to a certain level and then not go much higher. To get to the top and stay there, your site should deliver fresh, relevant content on a regular basis. Depending upon the nature of your business, your competition, and targeted keyphrases, the rate at which you should add content to your site can vary from monthly to daily.
The delivery of fresh content to your site, in a form that is readable by search engines (i.e. not through the
use of javascript, iframes, or the like) requires a dynamic, database driven content management system.
The most cost effective way to achieve this is through the use of a weblog that sits on your server and resides under your domain name. Updating the weblog with rich articles or commentary, broadcasting this information to the internet, and allowing users to post comments, achieves the following:
1) Increases the number of inbound links to your website
2) Increases the frequency at which major search engines will spider or crawl your site
3) Increases interactivity for the web user
4) Improves your search engine ranking
For further information, you may contact ArteWorks toll free at 877-336-8266, or visit http://www.arteworks.biz.
posted by Matt Foster, CEO, ArteWorks Business Class | 2:26 PM
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About the Author
Mr. Foster is the President and CEO of ArteWorks Business Class ( www.arteworks.biz ). He specializes in search engine optimization and search engine friendly website design. He has been active in the industry since 1995
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