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Do Not Build A Website Until You Have Researched Your Keywords
Imagine that you have a $25,000 marketing budget for
your online weight loss herbal supplement business.
Should you invest it in trying to build a site to rank #1
in Google for "weight loss?" NO.
What would be the point? To get tons of traffic? Maybe.
But people searching on "weight loss" could be looking
for everything from weight loss diet books... to weight loss
prescription drugs... to scientific studies on weight loss
in middle aged men... to weight loss as a symptom of a rare
blood disease. Do you really care about getting ALL those
untargeted visitors to your site? Are they ALL good prospects
for your supplements? NO.
So before you spend one single penny - or one minute -building
your web site, find out what the low competition search
phrases are for your particular product. It doesn't matter
whether you are an affiliate selling someone else's product,
or marketing your own proprietary supplements. Do your keyword
research BEFORE, not after you've built your site.
Avoid setting an impossible goal, such as being #1 in Google
for a general term like "weight loss." Isn't it wiser -
and easier on you - to invest $1,000 building a site filled
with specialized pages, each of which revolves around ONE highly
targeted keyword like "over 40 woman's herbal weight loss"?
As Sean Burns explains in his book, Rankings Revealed,
think about the business goals of your site. Strive to be
successful with 50 highly focused pages, each of which ranks
high for a single phrase. Don't build 200 pages that are trying
to push you to the top for a general term that won't bring
you much real business anyway.
Keyword research and targeted pages are a smarter
investment than hundreds of doorway pages that may get
banned tomorrow. With the techniques we teach at
DominateSearchEngines.com. You can
build key word-targeted pages that are actually useful
to your visitors. But you have to know which keywords
to focus on FIRST.
There are many free and low-cost tools
for finding low competition search phrases.
Visit http://www.content.overture.eom/d/USm/ac/index.1html
and click "Search Term Suggestion Tool". But whatever tool
you choose, go for search terms that are highly specific,
relevant to your product, and have less
competition than
the generic terms.
Pinpoint targeting and low competition means higher rankings
- with less investment of time, effort, and money.
You must also be sure that your targeted search term is
included in the right places in the HTML. It should appear in
your Title, Description, your HI, H2, your first line of text,
once or twice in each paragraph, once in bold, once in italic,
and in some of your links. Don't know what I'm talking about?
It's time to learn - just like you have to learn to use
a saw, screws, nails, drill and glue to build a bookshelf.
Let's review that again - Here are the places your targeted
keyword needs to be placed if you ever want a chance at
#1 ranking:
The Title of the page
The Description META tag
The Keyword META tag In your headline - Use the < hl > or< h2 >
tag
Your first line of text Once or Twice in each paragraph
Once in bold
Once in italics
And, finally, in some links...
Amazingly, many people disdain these simple rules as trying
to "trick" the search engines. But they are wrong.
Including your targeted search term in the right places
is actually being POLITE to the search engines.
It helps the spider decide whether your site is relevant
for a given search.
If your page is about "Atkins diet meal plans for women,"
wouldn't it be logical for those words to be in your Title,
your Description, your Headlines, your links, and your text?
The only reason they wouldn't be is if your site is about
something else! That's how the spiders think. So should you.
Be smarter than your competitors. Simplify your site's HTML
and use it well.
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About the Author
Kusuma Widjaja is President of Yahoo Cyber Technology, CV., based in Surabaya. He has over 2 years experience in Internet Marketing Arena, Custom Web Site Design and Graphic Design Services. For more information go to http://www.whycity.net or you can reach us at +62-8315-838474.
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