|
|
|
Maximize Your Frames For Ultimate Search Engine Performance!
Maximize Your Frames For Ultimate Search Engine Performance! By Martin Lemieux A few years back, the "next big thing" to be was utilizing frames within your design. They would prove to be esthetically great for a design since a user wouldn't have...
Meta Tags- What Are They and Which Search Engines Use Them?
Meta Tags - What Are They & Which Search Engines Use Them? By: Richard Zwicky Defining Meta Tags is much easier than explaining how they are used, and by which engines. The reason is very few engines clearly lay out what they do and do not look at,...
Search Engine Strategies for Mini-Sites
Search Engine Strategies for Mini-Sites by Dan Thies One of the most popular marketing concepts today is the "mini-site." A mini-site is essentially a one-page sales letter, linked to an order form, specifically designed to sell a single ...
SUBMIT YOUR SITE TO 10,000 SEARCH ENGINES!!!
NO, don't bother! It's a waste of time, and you'll probably just receive lots of spam. Instead, submit your site to the major search engines and directories, monitor results, and resubmit only if your site isn't listed yet. (You have worked...
Use Your Yellow Page Savings to Finance Your Internet Local Search Visibility
Copyright 2005 Off the Page
A Yellow Page Ad Says You’re "Open for Business"
Most small businesses that have a storefront or provide a service are committed to a Yellow Page directory ad. It was a safe bet, since buyers went to the directory...
|
|
| |
|
|
|
|
Branding Versus Search Engine Optimization
Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or optimize for a more generic keyword phrase.
For instance, one search engine report states that 1.3 million visitors per month search for the term "Best Buy." This same report states that the term "electronics" is searched for by 1.1 visitors per month. The obvious choice in this scenario is for Best Buy to optimize for their own brand name first and the word "electronics" second.
But take a competitor such as Fry's Electronics. Approximately 95,000 visitors search for the term "Fry's" every month, far short of those who search for "electronics". Does this mean Fry's Electronics (a partner with Outpost.com) should optimize for "electronics" first and Fry's (and/or Outpost.com) second?
Currently, a search on Google for "electronics" will show that Best Buy does not show up in the first two pages. Fry's (Outpost.com) is on the second page. But let's take a further look to see who is in the number 1 position: Sony.
Sony, with 450,000 searches per month for the word "sony", has managed to grab the number one spot for its brand name and the generic name
"electronics". A search of the Sony homepage source code will reveal that this page is optimized for both words, "Sony" and "electronics." By optimizing for both words Sony has nabbed a lot of traffic neglected by Best Buy and perhaps even exceeds Best Buys traffic in doing this.
Another issue in branding is trademark infringement. Courts have upheld that websites using another company's branded name in its metatags is engaging in trademark infringement. For instance, a site about cats would be infringing if it put the name Best Buy in its metatags in hopes of gaining traffic from this trademarked word. Large companies have to protect themselves from others stealing traffic that is rightfully theirs. These companies cannot however protect a generic term such as "electronics" as that is fair game for all electronics companies.
So, in order to create the largest return on investment, large companies need to optimize their websites both for their own brand names and for the generic, high-traffic keywords and keyword phrases relevant to their sites. Otherwise, they are letting tons of online business just slip away.
http://www.seoresource.net
About the Author
Kevin Kantola is the CEO of Search Engine Optimization Resource (seoresource.net) and has written many online and offline articles over the past 20 years.
|
|
|
|
|
|