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Google WebSearch™ & Google Adsense. Yahoo!!!
The makers of the world renowned search engine, Google, have taken things a step further to increase their user loyalty, grow their user base and at the same time reward websites for helping them promote their search engine. What a beautiful deal. ...
Is Search Engine Positioning Dead?
One of the trendiest takes on Internet marketing these days seems to be this notion that securing top search engine rankings “no longer works.” Where it started, I have no idea. But rarely does a week go by when I don’t see one or more Internet...
Link Popularity --- Its Role and Importance In Getting Top Search Engine Rankings
Introduction
“Link Popularity” – these words may have caught your attention several times while you have been searching the Internet for tips on optimizing your website for top search engine rankings. Link popularity means popularizing a...
Search Engine Optimization for Dummies
Lets face it. Search Engines rule the World Wide Web today. Anytime you want to look up some information or a product you want to buy, you put the relevant keyword in the search field of a major SE like Google. And Violá! The efficient little engine...
Search Engine Optimization: Get the Low-down
Been hearing the words Search Engine Optimization lately? I know I have. But what is it, you wonder? Well, that's what I'm here to talk to you about. Search Engine Optimization is a type of pull marketing that uses keywords to boost your search...
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8 FUNDAMENTAL TIPS FOR SEARCH ENGINES STRATEGIES YOU MUST KNOW.
Search engines have been the primary marketing tool for thousands of online marketers. Top ranking is the basic objective for many commercial sites and the topic for many debates and arguments. Since search engines change their algorithms all the time you can not have the solid and certain system which ensures the effectiveness of your marketing campaigns.
Unfortunately Top-10 ranking is not an easy task and if you are not the CEO of a search engines Optimization Company, you have at least to avoid some basic mistakes most people do when they deal with them.
1) Not using your keywords in your TITLE TAG.
This is a killer mistake. If your business is about pets and you put in your title tag just your company’s name then you won’t stand a chance of getting top ranking in search engines. You must use your business’ name and the primary keyword. For example:
Palmerston pets and accessories stores. Great discounts< itle>
You should also avoid overwriting keywords in your title tag. 8 words max is enough. Everything beyond from that will terminate your top listing.
2) SUBMITTING TO FFA FOR MASSIVE LINK POPULARITY.
Just DON’T. Submitting to 600.000 FFA and classifieds won’t get you anywhere. These links are useless and the only thing you can expect is a permanent ban from the search engines or directory.
3) NO CONTENT.
Don’t expect to have top placement with a bunch of
affiliate links in your website. The algorithms are very well designed and ban these kinds of web pages. You must have content. Articles, e-books, software, information or whatever you think is appropriate and relative with your site.
4) DO NOT OVERDO IT WITH OPTIMIZATION.
You may have heard the importance of optimization for your web site but don’t overdo it. You should keep the balance. The search engines are smarter than you think and will lower your site’s position for that.
5) NAME YOUR WEB PAGES WITH YOUR KEYWORDS-KEYWORD PHRASES.
Name your web pages after your important keyword phrase. For example if your keyword phrase is “car accessories” then name your page
Car-accessories.html e.t.c.
6) REMOVE META TAGS
Remove the unnecessary meta tags like date, author e.t.c. You should use only the META REFRESH tag and the META DESCRIPTION tag.
7) NOT TOO MANY LINKS.
Limit the number of links on every web page to 50. If you have more try to divide them to more pages or keep the most important links.
8) USE A SITE MAP
A site map is a page which contains the structure of your site. It’s important to have one in your home page because the engines can spider your site’s sub pages and index your entire site.
About the Author
Chris Varsamis has been online marketer since 1998 and he is the owner of the online publication www.ezine-affiliate-marketing.com
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