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A Search Engine Optimizer's New Year's Resolutions
With the ringing in of the New Year, I resolve to become a better search engine optimizer (SEO). Below is a list of resolutions that I have made in order to make my clients' web sites the absolute best on the web. I will not use flash as text....
Earn with Fun by simple SEO (search engine optimization)
It all happened 3 months back, I have a blog & 1 fine day i saw my blog was ranking on top 10 position for a keyword which is less targeted, but was excited to see that & planned to promote it. Now watz the catch before promoting i placed Google Ads...
Optimizing a Press Release for Search Engines
Search engines increasingly charge for inclusion, and press release distribution networks charge hundreds of dollars to distribute your news. But I’ve come up with a way to legitimately let other people shoulder the time or effort for your news to...
Search Engine Visibility - The Mantra of Corporate Profitability by Arun Tibrewal (www.arun.info)
The corporate fundamentals are par excellence! The product is unsurpassable and the website is a web designer’s dream in creativity and design – but there is a vacuum – of potential online customers! – The website lacks the basic ingredient of...
Why Search Engine Traffic Should be Your Top Priority
Most Internet marketing methods are risky and many will not have any affect on traffic to a web site. Some online marketers will sell you anything from banner impressions, to mass email campaigns (spam), to popup ads. All these marketing tools...
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10 Ways to Tackle Keyword Research and Selection
You need to be extremely careful with keyword research so that you don't miss excellent opportunities or aim so broadly that you target phrases that will never rank well. Here are 10 strategies to guide you along the way:
1. Know your potential customers.
We can't tell you how many businesses we've met who simply pick keywords out of thin air. They don't talk to customers or hot prospects in order to determine what might be a useful set of keywords.
2. Start with core words.
A core set of keywords - even if too broad - can stimulate creative thinking.
3. Look at the industry.
Examine industry trade group web sites and related newsletters to find potential keywords.
4. Study competitors.
Some companies make a bigger deal of competitors' keywords than they should, but it's still a useful strategy. Invariably, a competitor will be using a strong keyword or phrase you don't want to miss. Often, however, they load their web sites with single keywords that aren't appropriate. If Internet users are seeking cookware, their search terms shouldn't be laundry-based words. Yet we came across that very example. Be careful which words you use.
5. Be specific - add other words to your primary phrases.
If you sell metal, try metal stamping or metal stampers. Or, how about metal stamping companies? Words like services, companies, products, accessories, and many others can really pay off. Ok, everyone wants to rank #1 for terms like "toys" and
"sports." It would take more time and budget than you may have to land such terms (through META updates, content adjustments and links).
6. Visit Wordtracker.
It's a great tool even if it only collects a sampling of actual searches (more than 300 million). You'll get a good sense of how frequently someone may search. Here is their URL: http://www.wordtracker.com
7. Use your intuition.
Don't hesitate to try some ideas; Wordtracker and other sources can confirm whether you have a search term people might or might not use.
8. Limit your selection.
Come up with a list of words - 10, 20, 30, maybe 50 or more. But don't get so many that you can't manage them all.
9. Tie keywords to site planning.
Pick keywords you can work with over time. Make sure you don't plan to drop a page from the web site or change it so often that your target keywords may be knocked off or irrelevant every 30 days.
10. Study your log files.
Web analytics is a great tool if you want to see how your visitors are searching. Study the results and you will come up with a revised set of keywords.
About the Author
Michael Murray is vice president of Fathom SEO, a Cleveland, Ohio-based search engine marketing (SEM) firm. A member of SEMPO, he also authored the white paper, "Search Engine Marketing: Get in the Game."
michael@fathomseo.com
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